"Bill" Price was passionate about his interest in playing basketball, baseball, and curling. He was captain of the 1945 Provincial High School Championship Basketball Team. In the summers, he starred as a baseball player for the Edmonton Junior Canadians. He was the captain of two University of Alberta Intercollegiate Basketball Championship Teams, and three times a member of teams playing to qualify as Canada's representative at Olympic Games. Between 1946 and 1950, "Bill" Price was a Provincial All-Star baseball player and in 1948, he was the Big Four Senior League's leading hitter. He began curling in 1956 with Matt Baldwin's rink and in 1957 was a member of the rink that won the MacDonald Brier.