Sherrold Moore began volunteering to help create a better experience for his daughter. Sherrold transferred his job skills into the sporting world and became a leader in sport in the province of Alberta.
Sherrold began in the sport of swimming as an administrator and official. As a member of the Federation International de Natation (FINA) he officiated at Olympic Games, Commonwealth Games and World Championships.
Through his vision and leadership with the Canadian Amateur Swimming Association from the mid-1970s to the mid-1980s, the 1984 Olympics saw swimming as one of Alberta's and Canada's most successful sports.
In 1984, Sherrold Moore became the first chairman of the Alberta Sport Council. He held this position for eight years, continuing on for an additional two years with the newly formed Alberta, Sport, Recreation, Parks and Wildlife Foundation. Sherrold continued his commitment to sport by serving a six-year term with the Calgary Olympic Development Association Board of Directors.
Sherrold's commitment to the quality of life for Albertans extends well beyond the sporting arena, as he is involved in many other organizations committed to the betterment of the arts, health, politics, and the environment and conservation.
- 2005 - Sherrold was one, of one hundred Albertans, to receive the Alberta Centennial Salute for Sport and Recreation Award.
- 2006 - Calgary Chamber of Commerce created the Sherrold Moore Award.
"This award is bestowed upon a long-standing member whose character embodies the true essence of community, volunteerism and humble dedication that is Sherrold Moore".